A playful, cartoonish image of the Gone With The Wind character Rhett Butler peacefully meditating. Text reads, frankly my dear.

Rhett Butler—SexyIndifference OG and the Power of Presence

Read time 1 minute. Rhett Butler was the SexyIndifference GOAT, and that’s what made him iconic. He didn’t give a damn.

Indifference has something extra on it.
You can feel it. So can everyone else. And it repels.

SexyIndifference doesn’t have that.
It doesn’t try to be confident—it exudes it.
It doesn’t try to be calm—it oozes it.
It doesn’t try to be peaceful—it emanates it.

People feel that too. And they’re drawn in.

SexyIndifference doesn’t try.
Because it is.

So the choice is yours:
Are you trying… or repelling?

Don’t try. Radiate.

Are we seriously debating this? What’s next—deodorant or no deodorant?

(Frankly my dear, if you’re going without, gone with the wind can’t get here soon enough.)

Choose your own adventure:

A black and white rendering of a split open banana. The peels are playfully made to resemble the image of the yin/yang symbol.


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